25+ Strategic Marketing Management Process Background. The distinction between strategic and managerial marketing is used to distinguish two phases having different goals and based on different conceptual tools. It entails identifying your target customers.

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Strategic marketing is marketing that is very masterfully reverse engineered from the beginning. This process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them. Situational analysis monitoring the position of the firm using past, present and future situations.

The distinction between strategic and managerial marketing is used to distinguish two phases having different goals and based on different conceptual tools.

Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. Strategic management is the primary process in any business. Strategic marketing is marketing that is very masterfully reverse engineered from the beginning. Strategic marketing planning processes (eg peter doyle, malcolm mcdonald) including strategic marketing analysis, marketing strategy objective setting, option evaluation, choice, formulation.